Written by
Full Name
Published on
22 January 2021

Arcade

Interactive product demos so customers can try before they buy

Why the brand works

  • **Naming: **The name instantly brings to mind fun, games, and a simpler time (aka ease)

  • **Colors: **Complementary colors say "fun", bright solid shades say "clear"

  • Copy: Pulls together common elements from product and marketing/sales worlds. Hits on pain points and value clearly and concisely.

  • **Brand Elements: **Interactive animated logo that ties perfectly with the name itself of analog games in an IRL arcade. Use of 3D illustrations brings the point home.

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