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Published on
22 January 2021

Betterway

Betterway, the solution to make sustainable mobility accessible to all.

Why the brand works

The name ties together transportation and improvement while feeling familiar. Orange screams energy, but the slightly muted hue makes it a call, not a screech, while light blue says sustainability, but feels fresh in comparison to typical green.

The copy is a mix of mission, stats, and results to tell a story that convinces. On the design side, circles and "spokes" speak transportation without typical wheel, train, car icons.

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