Written by
Full Name
Published on
22 January 2021


Brutask is a simple to-do list for small companies or teams who work on daily scrums and have regular stand-ups!

Why the brand works

With a very human-centric value-prop, green speaks to life, growth, and humanity. Combining it with tropical shades of yellow, blue, orange and pink adds in feeling of fun, energy, and collaboration. Copy uses plenty of verbs to state exactly what the functions and results of the app are, while illustrations are open and feel hand-drawn, adding to the humanity of the brand

To top it off, the font feels handwritten, but is still chunky enough easily read in a logo. Sans-serif for the rest of the text makes for easy reading without clashing with the handwritten elements.

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