Written by
Full Name
Published on
22 January 2021


Simplest way to create forms

Why the brand works

  • Naming: Easy to remember

    • Hard consonant to start starting consonant "T"
    • Double letters "ll"
    • Ends in a vowel "y"
    • Brings to mind old-school math concepts
  • Colors: Lively + Soft

    • Black and white are standard choices for readability
    • Bright pink is unexpected and conveys energy
    • Dark purple is grounding and regal
  • Brand Elements: Illustrations are human

    • illustrations with swooping lines and outstretched arms feel inviting
    • Use of gradients give depth
    • Hand-drawn lines in the illustrations feel human and tie into the promise of being the easiest form builder
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