An effortless photo uploading and sharing? Brilliant. Managing all of the marketing for it? Endless Backlog. With a brand revamp, updated messaging, customer interviews and ongoing marketing management, Ignore No More took DropEvent to the next level of marketing and SEO. Plus we showed him data-backed marketing ideas worth $250K+ ARR just for DropEvent.
Starting with a deepdive into why customers loved the tool and why they were using DropEvent, we rebranded, rebuilt the website, built out his Martech and tracking to see marketing success, interviewed customers, and crafted a marketing strategy based on the brainwaves. Whew!
Then we executed and iterated on the whole plan.
Jeremy built DropEvent after forgetting his phone at his daughter’s kindergarten graduation.
"I still remember my daughter’s kindergarten graduation. But it would have been nice to relive the moments in a hi-res picture where I can actually see her face.
That weekend, I sat down at my office and created DropEvent. So you’ll never have to scramble after an event to find that great picture taken by your second cousin’s plus one."
In the 10+ years since (Jeremy waved that budding kindergarten graduate off to college last year!) DropEvent has grown into Jeremy’s full time job. But while growth was steady, he wanted to get to the next level.
He’d done a few blog posts, but the website was rough and his content dusty. Marketing strategy wasn’t really something he knew where to start on. He knew he served B2B and B2C audiences, but wasn’t positive how to leverage B2B. And while he had first-mover advantage, the rivals were starting to creep up like T. Rex in a Jeep mirror.
That took marketing, and his marketing backlog was a long as DropEvent was old.
Lights! Camera! Action!
Enter, the Ignore No More team
DropEvent was ready for its closeup.
The new website went out in October 2022
That was in 2022.
In 2023, we took it forward like Chariots of Fire.
From the initial marketing research we’d done, we knew that content marketing and emails was a must-have. Plus choosing, creating, and tracking all of the marketing
So we got to work getting the data talking. And while we did it, we started chatting with customers 1:1 to build a comprehensive and ongoing marketing strategy.
This was where we found the quarter-million dollars of revenue that Jeremy was missing! Since that report, we’ve continued to build, grow, and scale DropEvent’s marketing, adjusting to trends and customer needs as we go.
So far, that’s looked like:
DropEvent got the full treatment.
We analyzed customer reviews and support requests to focus on the features that mattered most to them and why they loved the product. Then we did a brand revamps and website rebuild. While we did it, we kept an eye out for spots where DropEvent’s marketing needed a push - and wrote down a starting list.
Once the site was up (and working beautifully!) we got down to that monthly marketing business, this time starting with customer interviews 1:1 and content marketing.
The results of the interviews blew Jeremy away. There was $250K+ ARR lying on the table in missed marketing opportunities, and we set to work building and scaling out his marketing to get and grow that pot.
It’s been nearly a year since then, and Jeremy is thrilled to know his marketing is taken care of.
“Ignore No More was recommended to me by another satisfied client. They have exceeded my expectations, being responsive, efficient, and always working to ensure my needs were met.
I would highly recommend working with Ignore No More to anyone looking to take their website to the next level of marketing and SEO
I refer to them as “My Marketing Team.”
— Jeremy Noonan, CEO and Founder, DropEvent
We’ll be in touch in a jiffy to get your company’s marketing sparkly and spiffy.