Answers to marketing questions
that you knew AI couldn't really solve

Most scale-up marketing budgets are AI-generated fiction. Here's the assembly-line approach to budgeting — three mechanics, three buckets, zero vanity metrics.

Here's how to proactively plan for the upcoming recession

Stop letting your product messaging framework sound like corporate slop. Use our data-driven guide to map raw customer insights into high-converting headlines.

Use these questions for customer discovery, choosing your target audience, creating messaging, choosing marketing channels, and planning your feature roadmap or new service offer. Plus a questions list you can use on your next call in (*checks notes*) 10 minutes.

The above the fold of your landing page is the most important section - and can be hard to get right. Here’s a step-by-step guide to creating a killer opening that will boost your conversions.

A no-fluff guide from Sophia & Abhishek on how to start and scale customer research—from zero knowledge to actionable marketing plan.

Ready to (respectfully) pounce when your target competitors bow out? Get the lowdown on how to seize the moment and own the spotlight in our savvy guide.

SaaS brand positioning starts with your customers. Use our guide for SaaS founders to talk to users, understand their value, and build a unique brand.

Here’s how to translate your customer data into a killer marketing strategy without it feeling like trying to decipher a fortune cookie without the Oracle’s help. (Based on how Ignore No More sets up marketing strategy for clients!)

Hitting a block with copywriting for your landing page? Don’t worry. Here’s how you can finish your task—in under two hours!

It's time to plot your course through the marketing budget maze. But fear not, for this step-by-step guide will equip you with all you need to set up a B2B SaaS marketing budget to propel your MRR push. Onward!

A step-by-step guide to help you go from a blank slate to creating a 1-page marketing plan that works for your business. Updated August 2024!

Looking for pricing strategies for your service-based business? In this blog, I share my experience of pricing a variety of services. Read on to learn how the final pricing structure works for my clients and me.

Discover the art of brand naming, including how 'Ignore No More' was coined to create a memorable experience.

Marketers and devs frequently butt heads for plenty of reasons - different vocabularies, typically clashing personalities, and a varied approaches to their craft. But one of the easiest ways marketers can understand devs easier is to just frickin’ ship something.

The power of effective brand positioning reigns supreme for bootstrap SaaS. So, let's refine your brand's positioning for maximum impact and market resonance.

Unlock the essentials of product marketing for bootstrapped SaaS startups. Discover strategies and tips to market your product effectively without breaking the bank.

I learned about the importance of storytelling in product development from my experience as a Marketer. In this blog, I breakdown how I implement a framework of core desires, fears, and end goals to create a compelling story for my agency and side projects.