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min read
How to Talk to Customers : a hella practical guide
SaaS brand positioning starts with your customers. Use our guide for SaaS founders to talk to users, understand their value, and build a unique brand.
Sophia O’Neal
April 9, 2025
Strategy & Execution 🛠
min read
What To Do When A Competitor Goes Out Of Business
Ready to (respectfully) pounce when your target competitors bow out? Get the lowdown on how to seize the moment and own the spotlight in our savvy guide.
Sophia O’Neal
Strategy & Planning 🗺️
9
min read
How to fix your B2B SaaS Marketing Strategy
Here’s how to translate your customer data into a killer marketing strategy without it feeling like trying to decipher a fortune cookie without the Oracle’s help. (Based on how Ignore No More sets up marketing strategy for clients!)
Sophia O’Neal
August 7, 2024
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Strategy & Execution 🛠
12
min read
How to Set a Marketing Budget for B2B SaaS Scale-up
It's time to plot your course through the marketing budget maze. But fear not, for this step-by-step guide will equip you with all you need to set up a B2B SaaS marketing budget to propel your MRR push. Onward!
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Midhat Hadi
March 25, 2024
Websites & LPs 🖥️
6
min read
How to create a landing page that converts
The above the fold of your landing page is the most important section - and can be hard to get right. Here’s a step-by-step guide to creating a killer opening that will boost your conversions.
Sophia O’Neal
February 3, 2022
Branding 🎨
6
min read
4 Steps to Come Up With A Brand Name - And How We Picked “Ignore No More”
Discover the art of brand naming, including how 'Ignore No More' was coined to create a memorable experience.
Sophia O’Neal
February 10, 2022
Strategy & Planning 🗺️
7
min read
How To Create a Marketing Plan That You Know Will Work in 2025
A step-by-step guide to help you go from a blank slate to creating a 1-page marketing plan that works for your business. Updated August 2024!
Sophia O’Neal
August 7, 2024
Websites & LPs 🖥️
7
min read
How to write pro landing page copy in <2hrs that converts (even if you’re terrible at marketing)
Hitting a block with copywriting for your landing page? Don’t worry. Here’s how you can finish your task—in under two hours!
Sophia O’Neal
January 24, 2022
INM Celebrations 💜 🎉
8
min read
I think I’ve finally got my pricing right after 5 months of trying and failing.
Looking for pricing strategies for your service-based business? In this blog, I share my experience of pricing a variety of services. Read on to learn how the final pricing structure works for my clients and me.
Sophia O’Neal
April 4, 2022
Other 🤔
7
min read
Marketers: Stop complaining and Start building a product
Marketers and devs frequently butt heads for plenty of reasons - different vocabularies, typically clashing personalities, and a varied approaches to their craft. But one of the easiest ways marketers can understand devs easier is to just frickin’ ship something.
Sophia O’Neal
May 12, 2022