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Strategy & Execution 🛠
12
min read
How to Set a Marketing Budget for B2B SaaS Scale-up
It's time to plot your course through the marketing budget maze. But fear not, for this step-by-step guide will equip you with all you need to set up a B2B SaaS marketing budget to propel your MRR push. Onward!
Sophia & Midhat
March 25, 2024
Websites & LPs 🖥️
6
min read
How to create a landing page that converts
The above the fold of your landing page is the most important section - and can be hard to get right. Here’s a step-by-step guide to creating a killer opening that will boost your conversions.
Sophia O’Neal
February 3, 2022
Branding 🎨
6
min read
4 Steps to Come Up With A Brand Name - And How We Picked “Ignore No More”
Discover the art of brand naming, including how 'Ignore No More' was coined to create a memorable experience.
Sophia O’Neal
February 10, 2022
Strategy & Planning 🗺️
7
min read
How To Create a Marketing Plan That You Know Will Work
A step-by-step guide to help you go from a blank slate to creating a 1-page marketing plan that works for your business.
Sophia O’Neal
March 2, 2022
Websites & LPs 🖥️
7
min read
How to write pro landing page copy in <2hrs that converts (even if you’re terrible at marketing)
Hitting a block with copywriting for your landing page? Don’t worry. Here’s how you can finish your task—in under two hours!
Sophia O’Neal
January 24, 2022
INM Celebrations 💜 🎉
8
min read
I think I’ve finally got my pricing right after 5 months of trying and failing.
Looking for pricing strategies for your service-based business? In this blog, I share my experience of pricing a variety of services. Read on to learn how the final pricing structure works for my clients and me.
Sophia O’Neal
April 4, 2022
Other 🤔
7
min read
Marketers: Stop complaining and Start building a product
Marketers and devs frequently butt heads for plenty of reasons - different vocabularies, typically clashing personalities, and a varied approaches to their craft. But one of the easiest ways marketers can understand devs easier is to just frickin’ ship something.
Sophia O’Neal
May 12, 2022