Answers to SaaS marketing questions you didn’t even know how to Google

Clear, detailed guides on creating a marketing strategy without gaps and executing it without (avoidable) mistakes.

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min read
May 1, 2023

Why SaaS branding is crucial

Why SaaS branding is crucial
Websites & LPs 🖥️
6
min read
February 3, 2022
Sophia O’Neal
Sophia O’Neal

How to create a landing page that converts

The above the fold of your landing page is the most important section - and can be hard to get right. Here’s a step-by-step guide to creating a killer opening that will boost your conversions.
How to create a landing page that converts
Branding 🎨
6
min read
February 10, 2022
Sophia O’Neal
Sophia O’Neal

How to choose a brand name that is impossible to ignore

Stuck trying to come up with your brand name? Here are the steps to pick an unignorable one!
How to choose a brand name that is impossible to ignore
Strategy & Planning 🗺️
7
min read
March 2, 2022
Sophia O’Neal
Sophia O’Neal

How to create a marketing plan that you know will work

Here’s a step-by-step guide on creating a marketing plan that works for your business. Learn how to go from a blank slate to creating a manageable to-do list.
How to create a marketing plan that you know will work
Websites & LPs 🖥️
7
min read
January 24, 2022
Sophia O’Neal
Sophia O’Neal

How to write pro landing page copy in <2hrs that converts (even if you’re terrible at marketing)

Hitting a block with copywriting for your landing page? Don’t worry. Here’s how you can finish your task—in under two hours!
How to write pro landing page copy in <2hrs that converts (even if you’re terrible at marketing)
INM Celebrations 💜 🎉
8
min read
April 4, 2022
Sophia O’Neal
Sophia O’Neal

I think I’ve finally got my pricing right after 5 months of trying and failing.

Looking for pricing strategies for your service-based business? In this blog, I share my experience of pricing a variety of services. Read on to learn how the final pricing structure works for my clients and me.
I think I’ve finally got my pricing right after 5 months of trying and failing.
Other 🤔
7
min read
May 12, 2022
Sophia O’Neal
Sophia O’Neal

Marketers: Stop complaining and Start building a product

Marketers and devs frequently butt heads for plenty of reasons - different vocabularies, typically clashing personalities, and a varied approaches to their craft. But one of the easiest ways marketers can understand devs easier is to just frickin’ ship something.
Marketers: Stop complaining and Start building a product

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