Marketing strategy
for your SaaS
without the fear you’re doing it wrong.

You needed a CMO yesterday, but you were too busy building your company. I can take ownership of marketing from beginning to end as a part-time CMO so you can focus on the operations you love.

And with a productized scope, full project transparency, and a 30-day guarantee, you’ll never wonder if your money was well spent.

Marketing plans, JTBD, and Execution management
Your company is more than a job for you

You’re getting help from a contractor company owner
who gets it

I’ve managed an agency with a dozen clients for the last 3 years, run marketing for a $20M Chick-fil-A franchise and led the rebrand and digital marketing strategy for a $10M B2B SaaS co from the ground up.

Yes, I can run your marketing and give you suggestions that stick and action items that I (or you) can execute on.

And I understand why every little thing matters to you in your company - because it matters to me in mine.

Feeling behind on your 2024 marketing?

Your execution analysis paralysis stops here

You needed your marketing done…yesterday.
(Ok, last year, if we’re honest) 

For each marketing strategy I recommend, I have an ROI estimate tied to it, including how long it’s going to take, and what it takes to get started. And then I and my team can execute on it starting next day. 

Marketing results don’t have to be a mystery. 

And I can make it happen on time and within budget.

You don’t need a generalized framework

You need marketing that is nitty, gritty, and completely custom to your company.

I get in the trenches of your company to understand where you are and what you need.

In a nutshell, this looks like:

  • Diving into your support messages and reviews (the good, bad, and the ugly)
  • Talking with your customer frontlines and your product peeps to understand the full scope of how a customer comes to be (and stay!)
  • Looking at all of the marketing and sales experiments and jaunts you’ve done so far and what parts of them worked and didn’t
  • Spotting the broken spots in your pipeline and marketing funnels that are costing you (happy!) customers
  • Investigating your ICP’s and matching them to your messaging to see if you’re speaking their language or doing it consistently
No more saving growth Twitter threads

That you are gonna to bookmark, never gonna read again, and definitely never gonna implement. Get it done instead.

No more guilt for making every week feature week

Because you really didn’t want to do marketing anyway

No more late-night marketing strategy screaming

This is going to work. Right? Yeah. Totally...

No more sighs about plataued growth

I mean, it’s making *some* money. That’s enough, right?

Trust in purple. 

Not product people who did some marketing that one time.

Still nervous? I can give you more marketing help (and answers) in 30 minutes than you’ve gotten in a year of Googling and Twitter threads.


Quiet the voices so I can help you hit your goals

Yeah, this sounds great but my budget is itsy bitsy. I got you.

I can help you get sorted on a small topic in just a Power Hour.

Here’s what to expect:

  • 𝗯𝗲𝗳𝗼𝗿𝗲 𝘁𝗵𝗲 𝗰𝗮𝗹𝗹: you give me the 3 topics you want to work through and i build you a solution strategy for us to walk through
  • 𝗱𝘂𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝗰𝗮𝗹𝗹: a full 60 minutes of walking through solutions and building you a plan you can start on the minute we click “end call”
  • 𝗮𝗳𝘁𝗲𝗿 𝘁𝗵𝗲 𝗰𝗮𝗹𝗹: within 24 hours, tool recommendations, playbooks, worksheets, and templates sent to you in a clear Notion card you have for reference forever.

Coffee. Notion. Big hair.
And your biggest marketing conundrum conquered.

Here’s the link to book a Power Hour with me.

I’m more of the DIY type

Well lucky you, I’ve built tools to make your DIYing less DICrying.



Follow me for new tools when they launch

  • on LinkedIn (where i live)
  • and (where i pop in)

What’s that 30-day guarantee all about?

If you’ve given me the customer reviews and product data by the end of the onboarding window (15 days) and I don’t deliver your marketing strategy in 30 days after that, then I’ll give you back your money.boom shakalaka.

Your Pragmatic and Peppy Marketing Magician

Marketing strategy makes me shout for joy

Trying to develop an incredible product and market it as a solo founder or small-team startup is the equivalent of walking on Legos. At 1 am.

After falling in love with the power customer-centric messaging has to transform a user from a transaction to a treasured part of a bigger story, 

I’m on a mission to help every SaaS startup I can give their users the same feeling from the font choice to the first buy button click and beyond.

Backed by my Chick-fil-A marketing background and the better part of a decade working for enterprises in agencies, running the marketing transformation for a $10M B2B SaaS and my own startup ventures.

I’m gonna get you out of the weeds.

It’s like having an in-house marketing team

But without the management headaches

It’s like having the perfect match marketing co-founder

But minus the awkward equity conversations

It’s like having marketing eyes in the back of your head

But without the weird looks


Together, you can
stop stressing about your marketing

We could debate this, but you’d be back here next month when we could have been looking over your sparkly ROI-laden report.

Meet your
quarterly goals

Marketing Audit & Plan

In 30 days, I can:
Create a fully custom, customer-research backed marketing plan with:
Your Ideal Customer Profile(s)
Suggested new target audiences
Churn analysis + fixes
How to optimize your
3 best marketing channels
3 new marketing channels to try
Marketing JTBD with an ROI matrix of what to start on when
I take a max of 3 monthly clients at a time. Will you be one of them?
Hit your
yearly metrics

Marketing Strategy & Execution

In 90 days, I can:
Deliver your Marketing Audit + Plan
(in the first 30 days)
Setup your Martech Stack to manage & measure your marketing efforts
Update your messaging across your website and existing marketing materials*
Start on channel optimization and execution working with your internal team
I only take 2 quarterly clients at a time. Will it be you?
Never worry about marketing again

Meet your Marketing Dep’t

Want the expertise of a CMO and execution power of a team? 

You’ve just described my agency

Ignore No More.

Here's what we do:
Positioning & Messaging
Brand Personality & Identity
Conversion-Loving Websites
Marketing Execution

Let’s make it official and get to work.

Your marketing doesn’t have to make you scream into the void.

Book a get-to-know-me call as soon as you fill out the form.

Your Name*
Your Company's name*
Email Address*
Company Website
How do you want to work together?*
What are your MRR goals for this year?
Thank you!
Now let's meet and chat about your company.
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It’s like having an in-house marketing team

But without the management headaches

It’s like having the perfect match marketing co-founder

But minus the awkward equity conversations

It’s like having marketing eyes in the back of your head

But without the weird looks

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