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Let's talk about your marketing
Because running a business is stressful enough as it is — there's no sense in struggling with getting customers to boot!
We embarked on an epic quest to uncover the unspoken secrets behind the loyalty of LegendKeeper’s userbase and built an arsenal of insights for a sustainable path forward for the brand. Our infantry took charge with 1-on-1 interviews and broad surveys to form a well-woven brand-strategy. LegendKeeper ventured the unchartered frontiers of the marketing landscape with us, and came out as a towering hero.
Our aim was to breathe new life into LegendKeeper’s positioning through a concrete understanding of their customers and renewed marketing strategy.
We embarked on this epic quest to uncover the unspoken secrets behind the loyalty of LegendKeeper’s userbase by contacting their passionate communities on Discord, their email list, and sub Reddit. Our team interviewed customers 1:1 and sent out a tailored survey to garner knowledge about their best-fit and highest retaining customers.
Next, we reviewed the survey results, covering their hobbies and beloved product features to build a concrete ideal customer figure from what had previously been amorphous assumptions.
Then, we headed towards brand repositioning and messaging. For this phase, we grouped similarities like:
- Speech patterns
- Intent and interest
- Story and content
This helped us to craft a perspective from whence LegendKeeper could control build a brand personality that would captivate their audience.
Our next step was to identify the focal points for LegendKeeper’s marketing strategy. This included:
- Broader areas of marketing they need to focus on
- Optimization JTBD across the website and social platforms
- Marketing campaigns ideas they should test going forward
- Loyalty programs to build for superfans
-And the good ol’ SEO
We also cleared the noise by evaluating LegendKeeper’s existing marketing strategy.
- Strategies that shone were seamlessly integrated into the new campaigns to magnify their future impact
- Strategies that didn’t work were either retired, or artfully revised to match the buyer persona.
This served as our compass in the LegendKeeper quest.
LegendKeeper summoned us because they were bewitched by:
- Mysterious gaps in their user demographics
- A mystical void in product perspectives
They were ready to embark on a quest to renew their brand positioning through the mystical power of data-driven spells.
INM worked its magic by:
- Conducting 61 user interviews unravelling the true essence of the enchanted customer
- Peeking into users’ psychographics to understand their desires and perspectives on the product.
- Drafting a mystical map of insights by uncovering the secrets of our survey and interview responses
Just like a thrilling D&D adventure, our research revealed the inner worlds of the players and the game - some valuable insights about LegendKeeper's users. We wove numbers with interview epics to identify different player groups and what they wished for in the product.
The result of this revelation, you ask?
LegendKeeper switched from:
- A lackluster understanding of users to re-forging their entire brand with a customer-focused strategy that struck the heartstrings of their audience.
- Being unaware of customers’ perspective about the product to gaining data-driven insights into what propelled their brand forward and what held it back
- An inconsistent voice to having a guidelines for streamlined messaging across all content platforms and formats
Before the quest, LegendKeeper was in the dark too!
But now they know the way out. Let us help you.
